Hello, everyone! This is Saori from Otaku Republic!

Today! I’ve got some exciting news for BL fans! A new BL label featuring exclusively 'pure BL' has been launched, and I’m here to introduce it to you!

First, let me explain. A label originally refers to the sticker placed on a record. In the publishing industry, it can be equated to a 'brand'.

Now, the new BL label 'be sugar' that I’m introducing today was newly launched on September 25! The label’s tagline is 'Innocence × Flutters, Happy Boys Love.' It features works that carefully depict pure, heart-fluttering love stories between men, like a first love, with thoughtful emotional storytelling.

The concept is to create a collection of works that can be enjoyed without physical relationships being the focus, so not only BL fans but also shoujo manga readers and those who have never read BL can explore the genre. They want 'be sugar' to be the first step for new readers!

To sum it up, if you’re looking for refreshing, first-love-themed BL, I recommend checking out the works under the 'be sugar' label! If you have a clear idea of 'this is the type of BL I want to read!' but don’t have time to search for recommendations, a concept-driven label like this makes it easy and quick to find works you’ll love, which is great!

The releases are still a little ways off, but be sure to remember the name 'be sugar'! Don’t forget to check out these wonderful BL works!